There was an old adage in Beijing, ¡°Ma Ju Yuan on head, Nei Lian Sheng on feet, Rui Fu Xiang on anatomy and Si Da Heng in pocket,¡± which vividly reflected the accord of old brands with humans in Beijing.
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The old casting was not alone a attestant to history and ability but aswell a abundance of the Chinese nation. Sadly the approaching of these old brands is not as ablaze as was already expected.
According to statistics there were 16000 old casting food in China in 1949, in such assorted industries as catering, medicine, food, retail, tobacco, booze and garments. Due to a aggregation of reasons, abounding old brands went into defalcation one afterwards the other. Since 1990, the amount has diminished to 1600, just 10 percent of 1949¡¯s number.
As the hire of the Qianmen arcade across has gone through the roof, these old brands are adverse the bind that they will be affected to move out from their aboriginal location. Whether these old brands can auspiciously acknowledgment to the Qianmen Street area the old shops already aggregate calm has fatigued advanced attention.
According to the Zhang Jian, carnality secretary-general of the board of Chinese old brands, the focus of the altercation is that some bounded departments and businessmen haven¡¯t accomplished the accent of the old brands and the role they play appear aesthetic the civic abridgement and the casual down ofbusiness culture.
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Fortunately, Qianmen¡¯s ahead displaced business owners are now startingto apprehend the accent of attention both their shops and brands.
Zhang Jiang appealed that the founders of Qianmen Street could put their absorption on tourism profits, because old brands can carbon the age-old artery feel of Qianmen and their abeyant amount would go far above the acquirement of such corporations and bounded government.
